This SEO Glossary provides a comprehensive list of essential search engine optimization terminology. It is designed to help marketers, web developers, and anyone else interested in learning more about SEO access the important definitions and explanations of terms used in the industry. This guide covers various topics such as keyword research, link building, content optimization, and analytics. With this glossary, you can become confident in your knowledge of the major concepts and strategies related to SEO.
The .htaccess file is a configuration file used by the Apache web server to control various server-side configurations and to enable or disable certain functionalities, it’s commonly used to redirect traffic, enable or disable directory indexing, password-protect directories, and to set up custom error pages among other things.
200 OK HTTP Status
The 200 OK HTTP status means that the server successfully received and understood the request and is returning the requested information.
301 Moved Permanently
A 301 Moved Permanently status means that the page has permanently moved to a new URL, and any links or bookmarks should be updated to the new URL.
302 Found (Previously “Moved temporarily”)
A 302 status code means that the page the user is trying to access has been temporarily moved to a different location.
304 Not Modified
The 304 Not Modified status means that the server is telling the browser that the requested resource has not been modified since the last time it was accessed, so the browser should use the cached version of the resource rather than requesting it again from the server.
A 403 Forbidden status means that the server is refusing to show the requested page, indicating that the user does not have permission to access it.
404 Not Found
404 Not Found status means that the requested web page cannot be found on the server.
A 410 Gone status means that the requested webpage or resource is no longer available and will not be returning in the future.
500 Internal Service Error
“500 Internal Service Error” means that there is a problem on the server side preventing the website from loading properly.
503 Service Unavailable
A 503 Service Unavailable status means that the website’s server is temporarily unable to handle the request due to maintenance or capacity issues.
A/B testing is a method of comparing two versions of a web page to see which one performs better in terms of driving desired user actions, such as clicks, conversions, or engagement.
Above the Fold
Above the Fold refers to the portion of a website that is visible without scrolling.
Read more about above the fold.
An absolute link is a link that contains the full URL of the website or webpage it is linking to.
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is a technology that allows web pages to load faster on mobile devices by simplifying the HTML code and restricting certain technical capabilities.
AdSense is a program that allows website owners to earn money by displaying ads on their site and earning a commission for each click or view.
An advertising network is a platform that connects advertisers with websites or apps to display their ads.
AdWords is a pay-per-click advertising platform offered by Google, which allows businesses to display ads on Google’s search engine and other websites.
Affiliate marketing is a type of performance-based marketing in which a business rewards an affiliate for each customer brought about by the affiliate’s own marketing efforts.
AhrefsBot is a web crawler that is used by the SEO tool Ahrefs to discover and analyze new and updated pages on the internet.
Alexa is a website ranking system that measures the popularity and traffic of a website, with a lower ranking number indicating a higher level of traffic.
An Algorithm Change refers to modifications made by search engines to their formulas (algorithms) that determine how websites are ranked in search results.
The Alt Attribute is a small text description of an image that tells search engines what the image is about.
Alt text is a short text description that is added to an image on a webpage to help search engines understand what the image is about.
Analytics refers to the process of collecting and analyzing data in order to measure the performance of a website and improve its search engine rankings.
Anchor text is the visible and clickable text in a hyperlink, which is used by search engines to understand the context and relevance of the linked webpage.
Application program interface (API)
An API is a set of rules and protocols that allows different software programs to communicate and share data with each other.
Arbitrage is the practice of buying and selling goods or assets in different markets or locations to take advantage of price differences.
Article spinning is the process of taking a pre-existing article and changing its wording and structure to create a new, unique version of the same content.
Article Syndication means publishing an article on multiple websites in order to increase visibility and generate backlinks to your website.
Artificial Intelligence (AI)
Artificial Intelligence (AI) is a technology that enables machines to mimic human intelligence and perform tasks that typically require human intervention.
Astroturfing is the practice of creating fake online reviews or social media posts to make it seem like a product or service is more popular or well-regarded than it actually is.
Auto-generated content refers to content that is created by a computer program rather than a human.
B2BB2B stands for “business to business” and refers to companies or organizations that sell products or services to other companies or organizations, rather than to individual consumers.
B2CB2C stands for Business to Consumer and refers to businesses that sell their products or services directly to end consumers.
Backlink AnalysisBacklink Analysis is the process of evaluating the quality and quantity of other websites that link to your website.
Backlink ProfileA backlink profile is a collection of all the links pointing to a website, used to measure the website’s authority and popularity.
BacklinksBacklinks are links from other websites that point to your website, indicating to search engines that your content is valuable and relevant.
BaiduBaidu is a Chinese search engine, similar to Google, that is used to search the internet and find websites, information, and images.
Bait and Switch“Bait and Switch” is a tactic where a website promises one thing in their content or advertising, but then delivers something else once the visitor arrives on the website.
Banner BlindnessBanner Blindness is the phenomenon where people tend to ignore website’s banner or advertisement as they are accustomed to seeing them on almost every website, thereby reducing the effectiveness of the advertisement.
BannersBanners refers to the graphic image or multimedia element that is used to promote a product, service, or message on a website.
Behavioral TargetingBehavioral targeting is a method used by digital marketers to show targeted ads to people based on their past online behavior.
BingBing is a search engine like Google, but it is owned and operated by Microsoft.
Bing AdsBing Ads is an advertising service provided by Bing, where you can create and display ads on Bing search engine and its partner sites to reach more customers.
Bing Webmaster ToolsBing Webmaster Tools is a free tool that allows website owners to monitor and improve their website’s visibility and performance on Bing search engine.
BingbotBingbot is a software program used by Bing search engine to crawl the web and gather information to index websites and show them in search results.
Black BoxBlack Box refers to the parts of an algorithm or system that are not visible or transparent to the user or those trying to optimize for it.
Black Hat SEOBlack Hat SEO refers to using unethical or manipulative techniques to improve a website’s search engine rankings, which can lead to penalties from search engines.
BlogA blog is a website or section of a website that contains regularly updated content, usually in the form of written articles or posts.
Boolean SearchBoolean Search allows users to specify the relationship between keywords, using operators such as “and”, “or” and “not” to create more complex and specific search queries.
BotA “bot” is a software program that automatically performs tasks on the internet, such as crawling and indexing websites for search engines.
Bounce RateBounce Rate is a metric that measures the percentage of visitors who leave a website after only viewing one page.
BrandA brand is the identity and reputation of a business or product, which is often established through marketing and advertising efforts.
Brand StackingBrand stacking is the practice of using multiple variations of a brand name to target different keywords and improve search visibility.
Branded KeywordsBranded keywords are the terms and phrases that include a specific brand name, product or service, used to search for a company or its offerings.
Breadcrumb NavigationBreadcrumb navigation is a way to show the user and search engines the structure of your website and the current page’s location in that structure.
Bridge PageA bridge page is a landing page used to funnel visitors to a specific webpage or section of a website in order to improve search engine optimization.
Broken LinkA broken link is a link on a webpage that leads to a non-existent or dead page, resulting in a “404 error” for the user.
Buyer PersonasBuyer Personas are fictional representations of your ideal customers, used to understand their needs and tailor your marketing efforts to them.
Buyer’s JourneyThe Buyer’s Journey is the process a consumer goes through when making a purchasing decision, from awareness of a need or problem, to considering options, to making a final decision.
CacheCache is a temporary storage area where a browser or search engine saves a copy of a webpage to quickly load it again without having to request it from the server again.
Cached PageCached page refers to a snapshot of a webpage saved by a search engine, allowing it to be accessed faster in the future.
Canonical TagThe canonical tag is used to specify the main or preferred version of a webpage, helping to prevent duplicate content issues.
Cart Abandon RateCart Abandonment Rate is the percentage of visitors who add items to their online shopping cart, but do not complete the purchase.
Cascading Style Sheet (CSS)A Cascading Style Sheet (CSS) is a code that helps to separate the presentation of a website from its content, making it easier to change the look of the site without modifying the underlying HTML.
ccTLDccTLD stands for country code top-level domain, which is an extension (like .com, .net, etc.) that represents a specific country or territory in a website’s address.
CitationCitation refers to the mention of a business’s name, address, and phone number on other websites.
Click BaitClickbait is a type of content that uses an attractive headline or statement to entice a user to click on a link or article.
Click DepthClick Depth refers to how many clicks it takes for a user to reach a specific webpage from the homepage of a website.
Click-Through Rate (CTR)Click-Through Rate (CTR) is a metric used to measure the number of people who click on a link compared to the number of people who view it.
CloakingCloaking is a black hat SEO technique where a website shows different content or URLs to search engines than to users.
CMSA CMS, or Content Management System, is a software that helps to create, manage, and organize website content easily.
Co-CitationCo-citation refers to when two or more websites are linked together within the same content and are seen as having relevance to each other.
Co-OccurrenceCo-Occurrence refers to the relationship between keywords in a piece of content, where they appear together in close proximity to each other to indicate their relevance to each other.
Code To Text RatioCode to text ratio refers to the proportion of actual text on a webpage in relation to the HTML code used to create it.
Comment SpamComment Spam is when someone posts irrelevant or unwanted comments on a website in order to promote their own site or product.
CompetitionCompetition in SEO refers to how difficult it is for a website to rank for a particular keyword compared to other websites trying to rank for the same keyword.
Competitive AnalysisCompetitive Analysis is the process of researching and comparing the strategies, tactics, and performance of your competitors in order to improve your own search engine optimization efforts.
Computer-Generated ContentComputer-Generated Content refers to content that is created by a computer program, rather than a human.
Conceptual SearchingConceptual searching is a method of searching for information based on the underlying concepts, rather than just matching keywords.
ContentContent refers to the text, images, videos, and other forms of information on a website that is intended to be consumed by visitors.
Content AnalyticsContent analytics is the process of analyzing and measuring the performance of the content on a website in order to improve its search engine rankings and user engagement.
Content AuditContent Audit is the process of reviewing, analyzing and evaluating all of the existing content on a website to determine if it is relevant, useful and effective for SEO and user engagement.
Content Delivery Network (CDN)A Content Delivery Network (CDN) is a system of servers that delivers web pages and other content to users based on their geographic location to speed up the loading time and improve the user experience.
Content Mapping Buyer’s JourneyContent Mapping Buyer’s Journey is the process of creating content that aligns with the different stages of a customer’s purchasing journey.
Content MarketingContent Marketing is the creation and distribution of valuable, relevant and consistent content to attract and engage a specific audience with the goal of driving profitable customer action.
Content MaturationContent Maturation is the process of continuously updating and improving existing content on a website to make it more relevant and valuable for users and search engines over time.
Content Optimizing for MobileContent Optimizing for Mobile means making sure that your website’s content is easily readable and usable on mobile devices.
Content PromotionContent Promotion means increasing the visibility and reach of your content in order to drive more traffic to your website and improve your search engine rankings.
Content Re-PurposingContent re-purposing means taking existing content and adapting it to be used in different formats or for different audiences.
Content ScalingContent scaling is the process of increasing the quantity and quality of your website’s content to improve its visibility and ranking in search engine results.
Content SiloContent silo is a way of organizing a website’s content into distinct groups or “silos” to make it more easily discoverable and understandable for both users and search engines.
Content StrategyContent strategy is the planning, development, and management of content for a website or digital platform with the goal of achieving specific business or user goals.
Content SyndicationContent Syndication is the process of republishing your content on other websites or platforms to increase its visibility and reach a wider audience.
Contextual AdvertisingContextual Advertising is a way of placing ads on websites that are relevant to the content of the web page, where the ads will be seen.
ConversionConversion means turning a website visitor into a customer or lead by getting them to take a desired action such as making a purchase, filling out a form or subscribing to a newsletter.
Conversion RateConversion Rate is the percentage of visitors to a website who take a desired action, such as making a purchase or filling out a contact form.
Conversion Rate Optimization (CRO)Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form, in order to improve website performance.
CookieA cookie is a small text file that a website stores on a visitor’s device to remember their preferences and browsing history.
Core Web VitalsCore Web Vitals are a set of performance metrics that measure the loading speed, interactivity and visual stability of a website, which are used by Google to evaluate the user experience of a website and can impact its search ranking.
Cornerstone ContentCornerstone content refers to a small group of high-quality, in-depth articles on your website that serve as the foundation of your site’s content and help establish your site as an authority in your industry.
Cost per action (CPA)Cost per action (CPA) means the amount an advertiser pays for a specific desired action, such as a sale or lead, on their website.
Cost per click (CPC)Cost per click (CPC) is the amount of money a business pays to a search engine or website owner each time their ad is clicked.
Cost per thousand (CPM)Cost per thousand (CPM) is a way of measuring the cost effectiveness of advertising, it represents the cost of an ad campaign per 1000 impressions.
Crawl BudgetCrawl budget refers to the number of pages that a search engine’s web crawler can and will crawl on a website during a specific period of time.
Crawl ErrorA Crawl Error means that a search engine is unable to access or “crawl” a specific page on a website, usually due to a broken link or incorrect URL.
CrawlabilityCrawlability refers to the ability of search engines to easily navigate and access the pages on a website.
CrawlerA Crawler is a program that visits websites and reads their pages and other information in order to create entries for a search engine index.
CrawlingCrawling is the process of a search engine visiting and analyzing the content of a website to understand what it is about and how to index it in their search results.
Cross-Channel MarketingCross-Channel Marketing is the practice of using multiple channels (such as email, social media, and paid advertising) to reach and engage customers with a consistent message.
Customer JourneyCustomer Journey is the process a customer goes through when interacting with a business, including research, consideration, purchase, and post-purchase evaluation.
CybersquattingCybersquatting is the practice of registering a domain name with the intent of profiting from someone else’s trademark.
Dark SearchDark Search refers to the search queries or keywords that people search for but are not tracked by traditional analytics tools.
DataData refers to information or facts that can be analyzed to make informed decisions.
DaypartingDayparting is the practice of scheduling content or ads for specific times of the day or days of the week to reach the target audience more effectively.
De-IndexDe-indexing means removing a webpage from a search engine’s index, so that it will no longer appear in search results.
De-ListingDe-listing is when a webpage or website is removed from a search engine’s index, meaning it will no longer appear in search results.
Dead LinkA dead link is a link on a website that leads to a page that no longer exists or can’t be accessed.
Dead-End PageA dead-end page is a web page that does not have any links to other pages on the website, making it difficult for users and search engines to navigate to other parts of the site.
Deep LinkDeep link refers to a link that directs a user to a specific page within a website, rather than the homepage.
Deep Link RatioDeep Link Ratio refers to the proportion of links on a website that point to pages within the website, rather than the website’s homepage.
DemographicsDemographics refers to the characteristics of a population, such as age, gender, income, education, and location, which can be used to target certain groups of people with advertising and marketing efforts.
Direct TrafficDirect Traffic refers to the visitors that come to your website by typing the URL directly into their browser or by clicking on a bookmark.
DirectoriesDirectories refer to online platforms where you can submit your website’s information to be listed in order to help increase visibility and generate backlinks.
DisavowDisavow is a tool used to tell search engines to ignore certain links pointing to your website, in order to prevent any negative impact they may have on your website’s search engine rankings
Display AdvertisingDisplay Advertising is a form of online advertising where ads are shown on websites and apps to promote a product or service to users.
DMOZDMOZ (Directory Mozilla) was an open-source directory of websites, it was edited by volunteer editors and it was one of the largest human-edited directory in the world. It was closed in 2017.
Dofollow LinkA Dofollow Link is a type of link that tells search engines to follow and give credit to the linked website for the purpose of improving its search engine ranking.
DomainA domain is the address or name of a website on the internet, like shounakgupte.com.au.
Domain AgeDomain age refers to the length of time a website’s domain has been registered and active on the internet.
Domain AuthorityDomain Authority is a metric that predicts how well a website will rank on search engine result pages (SERPs).
Domain HistoryDomain history refers to the past ownership, registration, and usage information of a website’s domain name.
Domain Name Server(DNS)Domain Name Server (DNS) is a system that translates website names (example.com) into IP addresses so that your computer can connect to the website.
Domain Rating (DR)Domain Rating is a score given to a website based on the quantity and quality of backlinks pointing to it, indicating its authority and potential to rank well in search engine results.
Doorway PageA Doorway page is a page created specifically to rank well in search engine results, but directs visitors to a different, often irrelevant page.
DuckDuckGoDuckDuckGo is a search engine that emphasizes protecting users’ privacy and avoiding the filter bubble of personalized search results.
Duplicate ContentDuplicate Content refers to having the same or very similar content appearing on multiple pages or websites.
Dwell TimeDwell time is the amount of time a user spends on a website after clicking on it from a search engine result page.
Dynamic ContentDynamic content refers to the type of website content that changes based on the user’s actions or behavior.
Dynamic URLDynamic URL refers to a type of URL that changes based on the user’s interactions, such as a search query or a click on a link.
E-A-TE-A-T stands for Expertise, Authority, and Trustworthiness and is a way for Google to evaluate the quality of content on a website, especially on YMYL (Your Money or Your Life) websites, to ensure that the information provided is accurate and reliable for users.
Earn MediaEarn Media refers to the coverage, attention and visibility gained through earned channels such as editorial coverage, influencer marketing, and word-of-mouth rather than paid advertising.
Earnings Per ClickEarnings per click (EPC) is a metric that calculates the average amount of money earned each time someone clicks on an affiliate ad or link.
EcommerceEcommerce refers to the buying and selling of products or services through an electronic medium, such as the internet.
Ecommerce SEOEcommerce SEO is the process of optimizing an ecommerce website to rank higher in search engine results, to increase visibility and drive more organic traffic.
Editorial LinkEditorial links are links that are placed on a website by the website’s editor and are considered more valuable than other types of links because they are seen as a vote of trust and credibility for the linked-to website.
Email for Web PerformanceEmail for Web Performance refers to using email marketing campaigns to improve website traffic and user engagement.
Email OutreachEmail Outreach is the process of reaching out to other websites or individuals through email in order to acquire backlinks for a website to improve its search engine ranking.
Engagement MetricsEngagement metrics are measurements of how users interact with your website, such as how long they stay and how often they click on links.
EntitiesEntities refers to the specific people, places, or things that are mentioned in the content of a webpage, that search engines use to understand the content and context of the page.
Entry PageThe entry page is the first page a user sees when they enter a website via a search engine or external link.
EverfluxEverflux refers to the continuous updates and changes made to the Google’s indexing of the web pages.
Evergreen ContentEvergreen content refers to content that remains relevant and useful for an extended period of time, rather than being tied to a specific date or event.
Exit RateExit rate is a metric that measures the percentage of visitors who leave a website after viewing a specific page.
Extensible HyperText Markup Language (XHTML)XHTML is a type of HTML that follows stricter rules for formatting and structuring web content to make it more consistent and compatible with different web browsers and devices.
Extensible Markup Language (XML)Extensible Markup Language (XML) is a type of code that helps search engines understand the structure and organization of a website’s content.
External LinkAn external link is a link from one website to another website.
Facebook MarketingFacebook Marketing means using Facebook as a platform to promote and advertise your business or product to a large audience.
Faceted NavigationFaceted Navigation is a way of organizing search results by multiple categories or filters, allowing users to easily narrow down their search results to find specific content.
FaviconA Favicon is a small icon that appears on a browser tab to help users quickly identify your website.
Featured SnippetA Featured Snippet is a summary of an answer to a user’s question that appears at the top of the search results, giving a website higher visibility and increased click-through rate.
File Transfer Protocol (FTP)File Transfer Protocol (FTP) is a standard network protocol used to transfer files from one host to another over a TCP-based network, such as the internet.
FindabilityFindability refers to the ability for a website or webpage to be easily discovered by users through search engines.
First Link PriorityFirst Link Priority means that Google gives priority to the first link on a webpage when determining the relevance of the page to a user’s query.
Flat DesignFlat design is a style of web design that emphasizes simplicity and minimalism, using flat colors, basic shapes, and minimalistic elements without any gradients, textures or shadows.
Footer LinkA Footer Link is a link located in the bottom section of a website page.
ForumForum is a online discussion platform where users can post and reply to various topics.
Fresh Content“Fresh Content” refers to regularly publishing new and relevant information on your website to help it rank higher in search results.
FreshnessFreshness refers to how recent the content on a website is, which can affect its visibility in search engine results.
Gated content is a type of content that is behind a form that a user has to fill out in order to access it.
A Gateway Page is a webpage that is created to rank well in search engines for specific keywords, but then redirects visitors to a different webpage.
Geo-Targeting refers to the practice of delivering content or advertising to users based on their geographic location.
Google is a search engine that helps users find websites and information on the internet by using complex algorithms to rank and display relevant results based on a user’s query.
Google 3-pack refers to the 3 local business listings that appear at the top of a Google search when searching for a local business.
Google Alerts is a tool that allows you to receive notifications when new content is published online that contains specific keywords or phrases you have set.
Google Algorithm is the set of rules that Google uses to determine the relevance and importance of a webpage in its search results.
Google Algorithm Updates
Google Algorithm Updates are changes made to the rules that Google uses to rank websites in its search results.
Read more about Google Algorithm Updates.
Google Algorithm Update – BERT
Google Algorithm Update BERT is a machine learning algorithm that helps Google better understand the context of words in a search query in order to give more relevant results.
Google Algorithm Update – Caffeine
Caffeine is an update to Google’s search algorithm that allows it to process and index webpages more quickly, providing more up-to-date search results.
Google Algorithm Update – Core
Google’s Core Algorithm Update refers to changes made to the overall way Google’s search engine evaluates and ranks websites, which can affect search results.
Google Algorithm Update – Helpful Content
Google Algorithm Update – Helpful Content means that Google rewards websites that have high-quality and informative content that is beneficial to users.
Google Algorithm Update – Hummingbird
The Google Hummingbird Algorithm update focuses on understanding the intent and meaning behind a search query, rather than just matching keywords.
Google Algorithm Update – Medic
Google Algorithm Update Medic is a major update that focuses on improving the quality of medical-related websites in search results.
Google Algorithm Update – Mobilegeddon
Google Algorithm Update Mobilegeddon means that Google started giving priority to websites that are mobile-friendly in the search results, making it more important for websites to optimize for mobile devices.
Google Algorithm Update – MUM
Google MUM stands for Multitask Unified Model, which is a new AI-based technology by Google to understand and answer complex search queries.
Google Algorithm Update – Panda
The Panda update is a Google algorithm change that aims to lower the ranking of low-quality, thin or duplicate content websites while promoting higher quality and more informative content in the search engine results pages.
Google Algorithm Update – Penguin
Google Algorithm Update – Pigeon
Google Algorithm Update Pigeon is a change in the way Google ranks local search results to provide more useful, relevant and accurate local search results.
Google Algorithm Update – Pirate
The Google Pirate Algorithm Update is a change to Google’s search algorithm to penalize websites that have a high number of copyright infringement reports.
Google Algorithm Update – Possum
Google’s Possum algorithm update helps to diversify local search results by considering the physical location of both the searcher and the business, and filtering out duplicate or irrelevant results.
Google Algorithm Update – RankBrain
Google RankBrain is an algorithm update that uses machine learning to understand the intent behind a user’s search query, and then display the most relevant results.
Google Algorithm Update – Venice
Google Algorithm Update Venice is a change made by Google to its search algorithm that helps local results appear more prominently in the search results.
Google Analytics is a free tool that helps website owners track and analyze their website traffic and user behavior.
Google Autocomplete is a feature that suggests search queries based on what people are searching for most frequently and what is relevant to your search query.
Google Bomb is a technique used to manipulate the ranking of a webpage in Google’s search results by artificially increasing the number of links pointing to the page.
Google Business Profile
A Google Business Profile is an online listing that allows a business to manage their information, such as hours and location, on Google Maps and Google Search.
Google Dance refers to the period of time, usually a few days, when Google updates its index and search rankings, during which the rankings and visibility of websites may fluctuate.
Google Disavow Tool
The Google Disavow Tool allows website owners to submit a list of links that they want to disassociate themselves from, in order to signal to Google that they don’t want those links to be considered as part of their website’s link profile.
Google Keyword Tool
Google Keyword Tool is a tool that helps you find the right keywords to optimize your website for search engines.
Google Knowledge Graph
Google Knowledge Graph is a system that Google uses to enhance its search results by providing a summary of information about entities, such as people, places, and things, in a box on the right side of the search results page.
Google Knowledge Panel
Google Knowledge Panel is a feature on Google search results that displays information about a specific topic or entity, such as a person, place, or organization, to give users quick access to important information.
Google My Business
Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google, including in search results and on Google Maps.
Google Partner is a program for companies that are certified by Google to manage and optimize Google Ads campaigns.
Google Penalty refers to a negative impact on a website’s search engine rankings as a result of violating Google’s Webmaster Guidelines.
Google Sandbox is a hypothetical filter that Google uses to temporarily prevent new websites from ranking well in search results.
Google Search Console
Google Search Console is a free tool that allows website owners to monitor and improve their website’s visibility and performance on Google search results.
Google Search Operators
Google Search Operators are special characters and commands that you can add to a Google search to filter and refine the results.
Google SEO is the process of optimizing a website to improve its visibility and ranking on the Google search engine.
Google Top Heavy Update
The Google Top Heavy Update penalizes websites that have too many ads above the fold, making sure that the content is the primary focus for the user.
Google Trends is a tool that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
Google Webmaster Guidelines
Google Webmaster Guidelines are a set of rules and best practices provided by Google for website owners to follow in order to improve their website’s visibility and ranking in Google search results.
Google Webmaster Tools
Google Webmaster Tools is a free tool provided by Google that helps website owners monitor and improve their website’s visibility in Google search results.
Googlebot is a software used by Google to crawl and index web pages for the purpose of including them in the Google search engine results.
Grey Hat SEO
Grey Hat SEO refers to tactics that fall in between white hat (ethical) and black hat (unethical) SEO, which may be considered slightly manipulative but not necessarily against search engine guidelines.
Guest Blogging is a technique where you write content for another website with the goal of getting backlinks to your own website to improve search engine rankings.
Guest post means writing and publishing an article on another website to gain visibility and backlinks to your own website.
Guestographic is a link building strategy where you create valuable content, then reach out to other websites in your niche and ask them to link to your content.
H1 TagAn H1 tag is an HTML code that is used to indicate the main title or most important heading of a webpage.
HeadingsHeadings are the titles or subtitles used in a webpage, usually represented by different sizes of text, that help organize and structure the content, and also helps search engines understand the main topics covered on the page.
Hidden TextHidden text refers to the practice of hiding keywords or content on a webpage with the intent of manipulating search engine rankings.
HijackingHijacking refers to when someone else takes control of a website, often redirecting traffic to a different site or stealing sensitive information.
Holistic SEOHolistic SEO refers to the practice of optimizing an entire website and its online presence, including content, technical aspects, user experience, and off-page factors, to improve search engine rankings.
HomepageA homepage is the main page of a website that visitors will typically land on when they first visit the site.
Hreflang TagThe Hreflang tag tells search engines what language a webpage is written in, so that it can serve the correct version of the page to users.
HTMLHTML stands for Hypertext Markup Language, it’s a language used to create and structure the content of a website.
HTTPHTTP stands for Hypertext Transfer Protocol and is the protocol used for transferring data over the internet, allowing users to connect and interact with websites.
HTTPSHTTPS stands for Hypertext Transfer Protocol Secure and it is a secure way of sending data on the internet by encrypting the information being transmitted.
Hub PageA hub page is a webpage that is designed to be a central location for a specific topic or theme, it typically contains links to other related content or pages on the same website.
Hybrid MarketerA Hybrid Marketer is someone who uses a combination of traditional and digital marketing techniques to promote a business or product.
ImagesImages are visual elements that can be used on a website to enhance the user experience and can also be optimized with alternative text, file names and proper format to help with the website’s visibility on search engines.
ImpressionsImpressions in SEO refer to the number of times a page appears on SERP (Search Engine Result Page) regardless of whether the page was clicked or not.
Inbound LinkInbound links, also known as backlinks, are links from other websites that point to your website, which can help improve your website’s search engine rankings.
Inbound MarketingInbound Marketing is a method of attracting, engaging and delighting potential customers by providing valuable and relevant content, rather than interrupting them with traditional outbound marketing methods.
IndexabilityIndexability refers to the ability of a search engine to crawl and add a web page to its database for ranking in search results.
Indexed PageAn indexed page is a page that has been discovered by a search engine and added to its database, making it available to be shown in search results.
Influencer MarketingInfluencer Marketing is a form of marketing in which businesses partner with individuals who have a large following on social media to promote their products or services.
InfographicAn Infographic is a visual representation of information or data, designed to make complex information easy to understand and remember.
Information ArchitectureInformation Architecture is the process of organizing and structuring website content in a way that makes it easy for users and search engines to find and understand.
Information RetrievalInformation Retrieval refers to the process of finding relevant information from a collection of data, like searching for a specific webpage on the internet using a search engine.
Informational QueryAn informational query refers to a search query made by a user looking for information on a specific topic rather than looking to make a transaction or take a specific action.
Integrated MarketingIntegrated Marketing is a strategy that combines multiple forms of advertising and promotion to create a unified and cohesive message.
Internal LinkingInternal linking is the process of linking one page on your website to another page on the same website.
International SEOInternational SEO is the practice of optimizing a website so that it can rank well in search engines for multiple languages and countries.
Internet Protocol (IP) AddressInternet Protocol (IP) is a set of rules that govern how data is transmitted over the internet, allowing devices to communicate with each other.
Internet Service Provider (ISP)An Internet Service Provider (ISP) is a company that provides internet access to customers.
Interstitial AdAn interstitial ad is a full-screen ad that appears before or after an app or website’s content is loaded.
Invisible WebThe Invisible Web refers to the vast amount of online content that is not indexed by search engines and therefore not easily discoverable through a standard search query.
IP AddressAn IP address is a unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.
Key Performance Indicator (KPI)Key Performance Indicator (KPI) is a metric used to measure the success or progress of specific goals or objectives in relation to SEO efforts.
Keyword CannibalizationKeyword Cannibalization means using the same keyword multiple times on different pages of a website, which can negatively impact the website’s search engine rankings.
Keyword ClusteringKeyword clustering is a technique where related keywords are grouped together to help identify and optimize content for those specific topics.
Keyword DensityKeyword density is a measure of how often a specific keyword or phrase appears in relation to the total number of words on a webpage.
Keyword DifficultyKeyword Difficulty refers to how difficult it is to rank for a specific keyword in search engine results.
Keyword Not Provided“Not Provided” in Google Analytics means that Google is not showing the exact keywords that were used in a search query that led to a website, due to privacy concerns.
Keyword ProminenceKeyword prominence refers to how close to the beginning of the content your target keywords appear.
Keyword RankingKeyword ranking refers to the position of a particular website or webpage on a search engine results page (SERP) in relation to a specific keyword or phrase.
Keyword ResearchKeyword research is the process of identifying the words and phrases that people use to search for products or services like yours.
Keyword StemmingKeyword stemming is the process of identifying the root word of a search term and using variations of that root word to optimize content for search engines.
Keyword StuffingKeyword stuffing means to repeat a keyword multiple times unnaturally in the content in an attempt to manipulate search engine rankings.
KeywordsKeywords are specific words and phrases that people type into search engines to find what they’re looking for.
Knowledge Based TrustKnowledge Based Trust refers to how much trust search engines have in the information provided on a website, which can affect the website’s ranking in search results.
Knowledge GraphKnowledge Graph is a system used by Google to understand the relationships between entities and concepts on the internet, and to provide relevant information to users in a more natural and intuitive way.
Knowledge PanelA Knowledge Panel is a box that appears on the right side of the SERP (search engine result page) that provides quick information about a specific topic or entity.
Landing PageA landing page is a specific webpage that a user is directed to after clicking on a link, often from a search engine or an online ad, and it is designed with a single focused objective or goal.
Latent Semantic Indexing (LSI)Latent Semantic Indexing (LSI) is a technique used by search engines to understand the relationship between words and concepts on a webpage to better match search queries with relevant results.
LeadA lead is a potential customer who has shown interest in a company’s products or services.
LinkLinks are a way for websites to connect to each other, allowing users and search engines to navigate between them.
Link BaitLink bait is a technique used to get other websites to create hyperlinks to a certain webpage in order to increase its visibility and ranking on search engine results pages (SERP).
Link BuildingLink Building is the process of acquiring backlinks to a website to improve its search engine rankings.
Link ChurnLink Churn refers to the rate at which a website’s backlinks are gained and lost over time.
Link EquityLink equity refers to the value or authority passed from one webpage to another through the use of links.
Link ExchangeLink exchange is the process of trading links with other websites to improve your website’s search engine ranking.
Link FarmA link farm is a group of websites that are created specifically to artificially increase the number of backlinks to a target website, often with the intention of manipulating search engine rankings.
Link HoardingLink hoarding refers to the practice of keeping all the backlinks to oneself, not allowing others to link back to their own website.
Link JuiceLink Juice refers to the value or authority that is passed from one webpage to another through links, helping to improve the linked page’s search engine rankings.
Link PopularityLink popularity refers to the number and quality of external websites linking to a specific webpage, which can impact its search engine ranking.
Link ProfileLink Profile refers to the quantity and quality of links pointing to a website, which can impact its search engine rankings.
Link ReclamationLink reclamation is the process of identifying and asking for backlinks that were previously pointing to your website but have since been removed or broken.
Link ReputationLink Reputation refers to the perceived credibility and trustworthiness of a website, as determined by the quantity and quality of links pointing to it.
Link RotLink rot refers to the process where links on a website become broken or lead to a 404 error page.
Link SchemeLink Scheme refers to practices aimed at manipulating the number and quality of inbound links to a website, in order to increase its ranking on search engines.
Link SpamLink spam refers to the practice of creating or obtaining low-quality or irrelevant links to a website in an attempt to manipulate search engine rankings.
Link StabilityLink stability refers to the consistency and reliability of the links that point to a website, which can impact its search engine rankings.
Link VelocityLink velocity refers to the rate at which new backlinks are acquired by a website over a certain period of time.
Local Business SchemaLocal Business Schema is a code that you can add to your website to help search engines understand and display important information about your business, such as your address and phone number, to users in search results.
Local CitationA local citation is a mention of your business’s name, address, and phone number (NAP) on other websites, directories, and social platforms.
Local PackLocal Pack refers to a section of Google’s search results that displays a list of local businesses that match a user’s search query.
Local Search MarketingLocal Search Marketing is the process of optimizing your business’s online presence to rank higher in search results for geographically-related queries.
Local SEOLocal SEO is the process of optimizing your website and online presence to rank higher in search results for users searching for businesses or services in a specific geographical location.
Local SERPsLocal SERPs refers to the search results that are specific to a certain geographic location and show local business listings.
Log File AnalysisLog File Analysis is the process of analyzing server log files to understand how search engines and users interact with a website.
Long-Tail KeywordsLong-tail keywords are longer, more specific phrases that people are more likely to use when searching for something online.
LSI KeywordsLSI Keywords are related words and phrases that search engines use to understand the content on a webpage and its topic.
Machine LearningMachine learning refers to the use of algorithms and statistical models to automatically improve search engine rankings and user experience.
Manual ActionManual action refers to when Google manually penalizes a website for breaking their guidelines.
Manual PenaltyA manual penalty means that Google’s human reviewers have determined that a website is violating their guidelines and manually applied a penalty to the website’s search engine ranking.
Manual ReviewManual Review is the process of having a human review your website or specific pages to check for any violations of Google’s Webmaster Guidelines that might result in a penalty or de-indexing.
Marketing AttributionMarketing Attribution is the process of identifying which marketing efforts are most effective in driving conversions and sales.
Marketing AutomationMarketing Automation is a process of using technology to automate repetitive tasks and strategies in order to streamline and improve overall marketing efforts.
Marketing MixThe Marketing Mix is the combination of strategies and tactics a business uses to promote and sell its products or services.
Marketing SilosMarketing Silos refers to the separation of different marketing strategies and tactics within an organization, which can make it difficult for them to effectively work together and achieve the desired results.
Marketing StrategyA marketing strategy is a plan to promote and sell products or services to target customers in order to achieve specific business goals.
Meta DescriptionA Meta Description is a brief summary of a webpage’s content that appears in search engine results to give users an idea of what the page is about.
Meta KeywordsMeta keywords are tags that you can add to your website’s HTML code to tell search engines what your website is about.
Meta RedirectMeta Redirect is a way to automatically redirect a web page to another web page using the meta tag in the HTML code.
Meta Robots TagThe Meta Robots Tag is an HTML code that tells search engines whether or not to index or follow the links on a webpage.
Meta TagsMeta tags are tags in the HTML code of a webpage that provide information about the page to search engines, such as the page title and description.
MetricA metric is a way to measure the performance of a website or specific element in terms of a specific goal or objective.
MicrobloggingMicroblogging is the act of posting short updates, usually consisting of text, images, or videos on a platform, such as Twitter, to share information, news, and updates with a large audience.
MindshareMindshare refers to the percentage of people who are aware of and think about a particular brand or product.
Mirror SiteA Mirror Site is a duplicate copy of a website that is hosted on a different domain or server, but still contains the same content and functionality as the original site.
Mobile-First IndexingMobile-First Indexing means that Google will primarily use the mobile version of a website to rank pages in search results, as opposed to the desktop version.
NAP in SEONAP stands for Name, Address, and Phone Number, and it’s important in SEO because it helps search engines understand your business’s contact information and location, making it easier for customers to find you.
Natural Language ProcessingNatural Language Processing (NLP) is a method of teaching computers to understand and interpret human language, allowing them to better understand and respond to user queries.
Natural LinkNatural link refers to links that are earned by creating high-quality content that other websites want to link to, as opposed to links that are acquired through tactics such as link buying or link exchange.
NavigationNavigation refers to how easy it is for users to find and access the different pages on your website.
Navigational QueryNavigational queries are search phrases that are used to find a specific website or webpage.
Negative SEONegative SEO refers to the practice of using unethical methods to decrease a website’s search engine ranking.
New vs. Returning VisitorsNew vs. returning visitors refers to whether a visitor is visiting a website for the first time or if they have visited the website before.
NicheA niche refers to a specific topic or area of focus for a website or business.
Noarchive TagA noarchive tag is a meta tag that tells search engines not to save a cached copy of the page.
Nofollow TagThe Nofollow tag tells search engines not to follow the link, which means it will not pass on any link equity to the linked page.
Noopener TagThe “noreferrer” and “noopener” tags are used to prevent a new tab or window from gaining access to the original page’s browsing context and vice versa.
Noreferrer TagThe noreferrer tag is used to prevent the browser from sending the referrer information when a user clicks on a link.
Nosnippet TagThe nosnippet tag is used to prevent search engines from displaying a snippet from the page in the search results.
Off-Page SEOOff-page SEO refers to the actions taken outside of a website to improve its search engine rankings.
On-Page SEOOn-Page SEO refers to the optimization of elements within a webpage in order to improve its ranking in search engine results.
Open Graph Meta TagsOpen Graph Meta tags are tags added to a webpage’s code that provide information to social media platforms about how to display a link to that webpage when shared.
Open SourceOpen Source means that the source code of a software or program is freely available for anyone to use, modify, and distribute.
Opt-inOpt-in means giving someone permission to contact you or receive information from you, typically through email or other digital means.
Opt-outOpt-out means the option for users to remove themselves from a mailing list or marketing campaign.
Organic SearchOrganic search is the process of using unpaid methods to increase a website’s visibility and ranking on search engine results pages (SERPs) through optimization and the creation of high-quality content.
Organic Search ResultsOrganic search results refer to the unpaid, natural or non-paid search results that appear on search engines like Google, Bing, and Yahoo, based on relevance to the user’s search query.
Organic SEOOrganic SEO refers to improving the visibility of a website in the organic search results of search engines, without paying for it.
Organic TrafficOrganic traffic refers to the visitors that come to a website from a search engine’s unpaid or “organic” results.
Orphan PageAn orphan page is a web page that is not linked to any other page within a website, which makes it difficult for users and search engines to find it.
Outbound LinkOutbound link refers to a link that directs a user from your website to another website.
Outbound MarketingOutbound marketing is the traditional method of promoting a product or service by reaching out to potential customers through various channels such as TV, radio, billboards, and print ads, instead of waiting for them to come to you.
Page SpeedPage speed refers to the amount of time it takes for a website’s pages to fully load and be displayed to the user.
PageRankPageRank is a score that Google assigns to a webpage based on its importance and relevance, which helps to determine its position in the search engine results pages (SERP).
PageviewA pageview is a metric that counts the number of times a web page has been viewed by a user.
Paid DistributionPaid distribution refers to the practice of paying for advertising on platforms such as Google Ads to increase visibility and drive traffic to a website.
Paid InclusionPaid Inclusion means paying a fee to a search engine for the inclusion of a website in its search results.
Paid Link“Paid link” refers to the practice of paying for links that point to your website in order to improve your search engine rankings.
Paid SearchPaid Search is a type of online advertising where businesses pay search engines to show their ads to users who are searching for specific keywords.
People Also Ask“People Also Ask” is a feature on Google that shows a list of related questions that people frequently ask when searching for a specific topic.
Permission MarketingPermission marketing is a form of advertising where a company obtains consent from a consumer to send them marketing messages.
PersonaA persona is a fictional representation of a specific type of customer that businesses create to help them better understand and target their audience.
PersonalizationPersonalization means tailoring the content or experience of a website for a specific user based on their browsing history, preferences or other personal data.
PHPPHP is a programming language commonly used for server-side web development, which can be used to create dynamic websites and web applications.
Pillar PageA Pillar page is a main topic page on a website that serves as a hub for organizing and linking related sub-topics and sub-pages.
Pogo-StickingPogo-sticking is when a user quickly clicks back and forth between a search results page and a website, indicating that the website is not meeting the user’s expectations or providing the information they are looking for.
Pop-UnderPop-Under is a type of advertisement that appears in a new window behind the current window, usually triggered by the user clicking on a link or button.
Pop-UpA pop-up is a type of window that appears on a website when a user clicks on a button or link, often used to display ads or promotions.
PositionPosition in SEO refers to the rank of a website or a web page in search engine results pages (SERPs) for a specific keyword or phrase.
PPC (Pay Per Click)PPC stands for pay-per-click, which is a way of advertising on search engines where the advertiser pays a fee each time one of their ads is clicked.
Private Blog Network (PBN)A Private Blog Network (PBN) is a group of websites created and controlled by an individual or organization to boost the ranking of their main website in search engine results.
QDFQDF stands for “Query Deserves Freshness” and it is a ranking signal used by search engines to prioritize recent and relevant content for a search query.
Quality ContentQuality content refers to content that is well-written, informative, and valuable to the intended audience.
Quality LinkQuality Link refers to having high-value and relevant links pointing to your website, which can help improve your search engine rankings.
Quality Score (QS)Quality Score is a metric used by Google Ads to measure the relevance and effectiveness of your ad and landing page, which helps determine your ad’s position and cost.
RankBrainRankBrain is an Artificial Intelligence (AI) system used by Google to better understand and interpret user search queries.
Ranking FactorRanking Factor refers to the various elements and factors that search engines take into account when determining the relevance and ranking of a webpage in search results.
Reciprocal LinksReciprocal links are when two websites agree to link to each other’s website in order to improve their search engine rankings.
Reconsideration RequestA Reconsideration Request is a process in which a website owner can ask Google to re-evaluate their site if it has been penalized for violating the search engine’s guidelines.
RedirectRedirects are a way to automatically send users and search engines to a different URL than the one they originally requested.
ReferrerA Referrer is the website or page that a user was on before clicking on a link and being directed to a different website.
RegistrarA Registrar is a company that manages the registration and maintenance of domain names.
ReinclusionReinclusion is the process of restoring a domain name to search engine results after it has been removed.
Related SearchesRelated Searches are alternative search terms related to the one you have entered that may provide additional relevant results.
Relative LinkRelative links are links that specify the path to a file relative to the current page, rather than using the full URL.
RelevancyRelevancy refers to how well a webpage aligns with the search query of a user.
Repeat VisitsRepeat Visits refer to people who have already visited a website and are returning to it.
Reputation ManagementReputation management is the process of monitoring and influencing the perception of a brand or individual on the internet.
Resource PagesResource Pages are pages on a website that are designed to provide valuable information and resources on a specific topic or industry.
Responsive WebsiteA responsive website is one that is optimized to adjust and look good on any device, whether it’s a desktop, tablet, or mobile phone.
Retargeting or RemarketingRetargeting or remarketing is a way to target advertisements to people who have previously shown interest in your website or product by visiting it.
Return on Investment (ROI)Return on Investment (ROI) is a measure of how much profit or cost savings is generated from a specific investment, typically expressed as a percentage.
Reverse IndexReverse index is a data structure that allows for efficient lookup of words and the documents that contain them, it’s a way for search engines to find the webpage that is relevant to a specific keyword or phrase.
Rich MediaRich media refers to any multimedia content, such as videos or images, that can enhance the user’s experience on a website.
Rich Site Summary (RSS)Rich Site Summary (RSS) is a web feed that allows users to keep track of many different websites in a single news aggregator.
Rich SnippetA Rich Snippet is a way to enhance the appearance of a website’s listing on a search engine results page by displaying additional information such as reviews, images or pricing.
Robots.txtRobots.txt is a file that tells search engines which pages or sections of a website should not be crawled or indexed.
Schema MarkupSchema markup is a way to help search engines understand the content on a webpage by adding specific tags to the HTML code.
ScrapingScraping refers to the process of automatically collecting data from a website using a software program.
Search AlgorithmA search algorithm is a set of rules used by search engines to determine the relevance and ranking of a website or webpage in relation to a user’s search query.
Search EngineA search engine is a tool that helps users find information on the internet by searching through and ranking websites based on their relevance to the user’s search query.
Search Engine Marketing (SEM)Search Engine Marketing (SEM) is the practice of using paid advertising on search engine result pages to reach potential customers and drive website traffic.
Search Engine Optimization (SEO)Search Engine Optimization (SEO) is the process of improving a website’s visibility and ranking on search engine results pages through various techniques such as using relevant keywords and building backlinks.
Search engine PoisoningSearch engine poisoning refers to the act of manipulating search engine results by injecting malicious or misleading content in order to trick users into visiting harmful websites.
Search Engine Results Pages (SERPs)Search Engine Results Page (SERP) is the list of website links that a search engine displays in response to a user’s query.
Search Engine SpidersSearch engine spiders are computer programs used by search engines to scan and index websites for search ranking.
Search HistorySearch history refers to the record of all the previous searches made by a user on a search engine.
Search IntentSearch Intent refers to the purpose behind a user’s search query, and understanding it can help to optimize content to better match the user’s needs.
Search ResultsSearch Results are the websites or pages that are displayed by a search engine in response to a user’s query.
Search TermA search term is the specific word or phrase that a person types into a search engine when looking for something on the internet.
Search VisibilitySearch visibility is the measure of how often and how high up a website appears in search engine results pages (SERPs) for relevant keywords.
Search VolumeSearch volume refers to the number of times a specific keyword is searched for on a search engine.
Secondary KeywordsSecondary keywords are additional words or phrases related to your main keywords that help search engines understand the context of your content.
Secure Sockets Layer (SSL)Secure Sockets Layer (SSL) is a technology that ensures the safe and secure transfer of data between a website and its users by encrypting the connection.
Seed KeywordsSeed keywords are the starting point for keyword research and are used to generate a list of related keywords for optimizing a website’s content and improving its search engine ranking.
Semantic SearchSemantic search is a method of understanding the intent behind a search query, rather than just matching keywords, to provide more relevant results.
SEO AuditAn SEO audit is a process of analyzing a website’s performance and identifying areas for improvement in terms of search engine visibility and user experience.
SEO CopywritingSEO copywriting is the process of creating written content for a website that is both user-friendly and optimized for search engines.
SEO SiloSEO Silo is a technique to organize your website’s content in a hierarchical structure, making it easy for search engines to understand the relationship between your pages and rank them accordingly.
SEO-Friendly URLSEO-friendly URL is a web address that is easy for both users and search engines to understand and find.
SERP FeaturesSERP Features refers to the additional elements on a search engine results page, such as images, videos, or reviews, that provide more information to the user beyond just the basic text links to websites.
ServerA server is a computer or program that stores and manages the files and data that are needed to display websites on the internet.
Share of Voice (SOV)Share of Voice refers to the percentage of online conversations a brand or website has in comparison to its competitors within a specific industry or market.
Shareable ContentShareable content refers to the type of content that is easily shared or distributed by visitors on social media, blogs, and other platforms.
Shopping ResultsShopping results refers to the product listings that appear on a search engine results page when a user searches for a product-related query.
Short-Tail KeywordsShort-tail keywords are short phrases or single words that are commonly searched for on search engines.
SiphoningSiphoning refers to the act of redirecting search traffic from a high-ranking website to a lower-ranking one by using backlinks.
Site DesignSite design refers to the organization and layout of a website, which can affect its visibility and ranking on search engines.
Site MigrationSite Migration means moving a website to a new domain or to a new platform, with the goal of maintaining or improving its ranking and visibility on search engines.
Site NavigationSite Navigation refers to the way in which pages on a website are organized and linked to each other, making it easy for users to find and access the information they need.
SitelinksSitelinks are links that appear under a website’s main link in the search results and lead to specific pages within the website.
SitemapA sitemap is a file that lists all the pages of a website, and helps search engines discover and understand the structure of the site.
Sitewide LinksSitewide links refers to links that appear on every page of a website, typically in the header or footer, and often link to the homepage or important sections of the website.
Social MediaSocial Media refers to online platforms that allow users to create, share or exchange information and opinions, such as Facebook, Twitter, Instagram, and LinkedIn.
Social Media MetricsSocial Media Metrics refers to the measurement of engagement, performance, and impact of social media campaigns and activity on various social media platforms.
Social SignalSocial Signal refers to the activity and engagement on a website or piece of content from social media platforms.
SpamSpam refers to any irrelevant, low-quality, or manipulative content or links that are used to improve a website’s ranking on search engines.
SpamdexingSpamdexing is a black hat SEO technique where a website manipulates its search engine rankings by using unethical methods such as keyword stuffing, hidden text, and link farms.
Splash PageA Splash page is an introductory page that is used to temporarily redirect visitors before they reach the main content or website.
Split TestingSplit testing is a method of comparing different versions of a webpage to see which one performs better with regards to a specific metric such as click-through rate or conversion rate.
Sponsored Link AttributeSponsored Link Attribute is a way to identify that a link is sponsored or paid for, in order to ensure transparency for users and compliance with search engine guidelines.
SpywareSpyware is a type of software that is installed on a computer or device without the user’s knowledge and is used to collect information about the user’s online activity.
SrcsetSrcset is an HTML attribute used to specify different image sources for different screen sizes to improve website performance on different devices.
SSL CertificateAn SSL certificate is a small data file that digitally binds a cryptographic key to an organization’s details, allowing for secure connections from a web server to a browser.
Static ContentStatic Content refers to web pages that have fixed, unchanging content that is the same for every user that accesses the page.
Status CodesStatus codes are the numerical responses that a server sends back to a browser to indicate the status of a request, such as whether it was successful or if there was an error.
Stop WordStop words are common words in a language, such as “a,” “and,” and “the,” that are typically ignored by search engines when indexing content.
Structured DataStructured data is a way to present information on a webpage in a format that search engines can easily understand and use to enhance the appearance and information of a webpage in the search results.
SubdomainA subdomain is a separate section of a website that has its own unique domain name, such as “shop.example.com” or “news.example.com” which is considered as a subdirectory of the main domain name “example.com”.
Taxonomy SEO refers to the practice of organizing and structuring website content in a way that makes it easy for search engines to understand and categorize, in order to improve its visibility in search results.
Technical SEO refers to the process of optimizing a website’s infrastructure and backend to make it easier for search engines to crawl and index its content.
Text Link Ads
Text link ads are a type of advertising where a website owner places a hyperlink on their website that directs visitors to another website, usually in exchange for payment.
TF-IDF stands for “term frequency-inverse document frequency” and it is a way to measure the importance of a word or phrase in a piece of text compared to an entire corpus of documents.
Thin Content refers to web pages that have little or no useful information for the user.
Time on Page
Time on page is a metric that measures how long a user stays on a webpage before leaving.
A title tag is an HTML element that specifies the title of a web page and appears in the browser’s tab and as a clickable headline in search engine results.
Top-Level Domain (TLD)
A Top-Level Domain (TLD) is the part of a website’s URL that comes after the “dot” (e.g. .com, .org, .edu) and it indicates the type of organization or purpose of the website.
Tracking code is a small piece of code that helps to track and collect data about website visitors and their behavior on the site, which is used to understand how well the website is performing and make improvements accordingly.
Traffic refers to the number of visitors or users visiting a website.
A transactional query is a search query that is focused on a specific action or transaction, such as making a purchase or booking a reservation.
Transport Layer Security (TLS)
Transport Layer Security (TLS) is a protocol that encrypts and secures the connection between a website and a user’s browser to protect sensitive information from being intercepted.
TrustRank is a method used to determine the quality and credibility of websites by evaluating the trustworthiness of their inbound links.